Resumo de Superbrands - Anmol Dhar;Raghav Bahl;Pradeep Guha;Dalip Sehgal

Write your abstract
here.If you've been crazy about big brands and
wonder about the

team spirit that drives these companies to BIG NAMES, take
a

look here. Anmol Dar of Superbrands Council believes that a

brand brings sanity to everyday life. The start of a day
peps up

with a big brand. In the morning, we want a familiar brand
tea.

We brush with a familiar toothbrush and use a familiar-
tasting

toothpaste. The shaving gel is familiar and so is the tang
of the

after shave.In all... a superbrand cannot be substituted.
It

becomes a part of us. It becomes one with us. Worlds most

powerful brands apart fron quality focuss try to spend
great

deal of time in putting personality into their brands.For
instance,

when one thinks of Mercedes Benz,its not just another
quality

car but one that reflects class and so is considered a
status

symbol all over the world. And brand personalities give

consumers the emotional reason to develop that long term

relationship.Anchored in powerful consumer insights, these

brands go much beyond functional promises as they trigger

deeply embedded emotional chords.Superbrands make

profound consumer connections. They are all about key
insights

into the way people lead their lives and about providing
unique

solutions to make lives better. They are about a loyal
consumer

base demonstrating unflinching commitment to the

brand.Staying power is perhaps the first pre-requisite for
a

brand to sustain as a super brand. However, it takes on a
lot of

competition and survival sustainance. Superbarnds do not
exixt

on a formula but strategy, evolution and dynamism. A

superbrand has the ability to withstand seductionof new
brands

that offer price cuts or tout innovation. A suberbarand
must be

able to attract the respect and the awe of not only its
users but

also those who are exposes to it.They project leadership. A

teamwork spirit that reflects integrated efforts of the
team.
This is what makes Levis the most preferred jeans wear not
just

among youth but probably, people of all ages. This is what

gives acceptance to internationalism and globalisation of
locally

made products. As rightly said,"a brand that captures your
mind gains behaviour. A brand that captures your heart
gains commitment". So, superbrands make profound consumer
connections.
It TAKES A LOT TO BE A LEADER.. afterall.

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