Resumo de Marketing For Everybody

Marketing for Everybody
Everybody is aware about the importance of marketing these days. By various means marketing has become part and parcel of our daily life. Marketing provides enormous opportunities for employment and self employment all over the world. In this field a man/woman can grow and prosper on his/her own merits and skills. There is large scale enthusiasm in general public to know something about this interesting field. But many of us do not get opportunity to learn something about marketing.

Ulhas H. Joshi of Pune ( India ) has noticed and understood this need. He is a mechanical engineer by education but active in the field of marketing and sales for over last 35 years. He has recently published his Book ? Marketing For Everybody? basically to introduce this world of marketing to common people. This book is full of interesting stories, happenings and experiences. There are some interesting stories how a salesman sold Domestic Fans to Eskimos in Alaska, how a businessman from Venezuela used entirely an unthinkable strategy to enter in to oil business, how a son of a schoolteacher from India established his business empire in the name of ?Reliance Industries?. There are many such stories. He has also narrated with suitable illustrations how marketing is useful in other fields of life like education, job search, competition etc.

Dr.P.C.Shejwalkar, Director of Institute of Management Education Pune says in his review, ?I must appreciate the efforts you have taken to write this book on marketing, which everybody, irrespective of whether he wants to study the subject for examinations, would like to read and, therefore, I congratulate you for the same.?

Dr.S.B.Mujumdar, President and Founder Director of Symbiosis, a well known management institute of Pune says in his review,? I have gone through the book and found it interesting not only for faculty and students but also to a layman.?

The book is published in USA by Author House, a well known publishing house. Now this book is available through online stores like .Authorhouse.com, Amazon.com, barnesandnoble.com etc.

This is an interesting and useful book practically for everybody ? students, teachers, job seekers, employees, professionals, businessmen, doctors, engineers, consultants ? everybody.

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