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Album de Kylie Minogue Aphrodite Terá 5 Singles
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Esta é uma entrevista que saiu hoje na Music Week, nela a Kylie, o Stuart Price e o vice presidente da Parlaphone comentam sobre a criação do álbum, que de acordo com eles começou em setembro do ano passado com a Kylie já tendo em mãos Aphrodite e Better than Today da Nerina, e Everything is Beautiful do Keane, e levando elas para o Stuart Price para começarem a trabalhar no álbum, e depois seguindo com ele para Londres para continuar a produção de todo álbum com ele. Falam tbm que o álbum deve ter 5 singles durante os próximos 18 meses, e que eles se preocupam em escolher todos na ordem certa. E que a próxima turnê vai ser a maior da Kylie e ela quer passar pelo mundo inteiro. DOMINAÇÃO APHRODITE

Her upcoming album, Aphrodite, has seen Kylie Minogue return to her uplifting dance-pop best with the help of such luminaries as Jake Shears, Tim Rice-Oxley and producer Stuart Price. Music Week caught up with the pop princess to discuss the project and her live plans

Interviewing Kylie Minogue stirs up a strange sensation. Sitting in a sun-drenched converted church in west London with the diminutive pop star, it feels like catching up with an old friend.
During a career that spans 22 years and 10 studio albums, Miss Minogue’s media presence has rarely been far from ubiquitous – there can be few better-known faces in music and even fewer personalities so disarmingly unaffected and likeable.
Bristling with vitality and clearly enthused by the impending release of her 11th studio album, Aphrodite, via Parlophone on July 5, Kylie is bang in the middle of promotional duties. It’s a task she embraces with surprising enthusiasm.
“Luckily I like people, I like having a chat and flitting around doing the butterfly thing,” she says, before admitting she is still recovering from an evening that started with a flight from Germany and ended with her dancing in a nightclub into the early hours, accompanied by a host of retail, media and label reps. Naturally a track from Aphrodite made it on to the decks.
“We just thought it kicked off,” she smiles.
Despite the well reported troubles that have dogged EMI and Kylie only having one album left in her contract, she says she has no plans to leave her long-time label. And, so far, Parlophone’s campaign for Aphrodite is shaping up nicely ahead of the digital delivery of first single All The Lovers on June 13 and its physical arrival on June 28.
While the red tops have preferred to concentrate on tales about Kylie’s love life or her choice of skin cream, the team at Parlophone have been working hard on a promotional campaign focused very much on the music. The results would suggest their efforts are paying dividends.
Discussing the campaign just nine days after All The Lovers made its radio debut, Parlophone vice president of promotions Kevin McCabe enthuses: “We have had the perfect start, it couldn’t be going better.”
Indeed, All The Lovers has been making strong weekly climbs on the airplay chart, having been C-listed at Radio 1, made Radio 2 single of the week and A-listed at Capital FM. Meanwhile, more than four hours of radio interviews have generated widespread PR, Twitter and Kylie.com have been buzzing with activity, the single’s risqué video has been making waves and there is a planned appearance on the Jonathan Ross show this month. All of this is helping the campaign to build momentum.
It’s a campaign Parlophone vice president of marketing Mandy Plumb says could roll on for 18 months with the release of up to five singles, including Get Out Of My Way in September.
“We are spoilt for singles choices; it is just a question of making sure we get them in the right order,” says Plumb.
Commencing with the line “Dance, dance, that’s all I want to…” the first single and album opening track All The Lovers sets the tone for Aphrodite, which is packed tight with dance-fuelled pop gems. But at the outset, back in April 2009, when plans for Aphrodite were first being laid, Parlophone president Miles Leonard says that the emphasis was much less on uplifting electronic sounds and more focused on live instrumentation.
“It started with Kylie working with Nerina Pallot,” says Leonard. “Nerina had a song called Better Than Today, which is an incredible song that marries electronic programmed sounds with live instrumentation – if you can imagine Fleetwood Mac and Scissor Sisters collaborating, it has that sort of feel.
Leonard adds Better Than Today was the starting point and bench mark. “We absolutely fell in love with that song and felt it would lead the direction the album would take – it would have more of a live, organic feel to it but not turn completely away from dance beats,” he continues.

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