Marketing For Women
(Martha Barletta)
Behind every man there is a great woman, says an old proverb. Maybe it explains the great women's strength, inside and outside home. Her decision power e constant consumption desire make the female universe an interesing and profitable field waiting to be explored by small and big companies. Even with all market profits evidences, it is not quite developed. Therefore, the author recurs to reality, showing how much women participate in choices like buying a new car through what to cook for lunch or house rebuilding options. Women are the world's most powerful consumers. They are the real ones who spent the money in house or in big corporations. It's possible to believe there is not one single book dealing with such subjects? The time has come when someone intorduces case studies, identifies functional insights and make a detailed explanation of the tactics to be adopted to their public: women. This is the Book. Marketing for Women is for those who want to follow the main rules of marketing: knowing the market and undesrtand its consumer. For that reason, Martha Barletta explains the actions to be adopted inn order to conquer this universe and points the ways how the female market shows its power: high incomes.They buy, sell when satisfied with products and services. tell everybody. The result of this talking is the most powerful weapon of marketingyou could expect.
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