Resumo de Rising To The Challenge ? Living In An Age Of Turbulent Change .

Rising to the Challenge ? Living in an age of Turbulent Change .
Momofuku Ando.

About the author :

Born 5th March, 1910.
Chairman of Nissin Food Products Co. Ltd.
Chairman of the Kampo Science Foundation
Received the Science & Technology Agency Director?s Award for distinguished contributions to science & technology.
Honorary Citizen of the City of Los Angeles.
Mission : I consider food to be my mission in life.
The State of famine that befell Japan after the defeat of the war caused me great sorrow. Observing the great difficulty of remaining human in the absence of food, I came to the conclusion that food was the fundamental factor in human existence.
Desire calls forth desire. The bigger a desire grows, the more difficult it is to control.

Humans are also animals.

If the earth is hopeless, there is a larger universe beyond it. ? Can the material things that we possess make us happy ?Can we achieve happiness as the result of successfully pursuing our desires? No, we can?t.

It is time we search for a new set of values.,
When facing difficulties or something completely new, past experience can be a guide to accomplishing more than you thought possible.
Keep moving forward, even through adversity.
Experience hones latent talents.
It is good for children to have clear roles & responsibilities from a young age, to foster a sense of self reliance. Spoiling children, or forcing them only to study for exams, as is too often the case in Japan, limits their growth as human beings.
Always bec curious about your surroundings. Developing a working knowledge of the world around you is always useful.
Have a sense of curiosity regardless of the subject,
Amae- a sense of passive dependence that infuses many relationships in Japan ? controls politics, education and many other aspects of modern life. Since teachers are themselves not self-desciplined, they are unable to discipline their students.
Don?t imitate others ? walk one step ahead of the pack.
The world contains indications of changing times and opportunities for action.
Be detail oriented, yet bold. Be very detail-oriented in looking carefully at a situation & investigating it thoroughly .
Through work & relationships with others at work, study what it means to be human. That is true learning.
Widen your circle of friends ? not to rely on them, but to improve yourself.
Associating with people develops one?s personality.
Because man?s knowledge is incomplete, he cannot grasp the real nature of things. Take food, eg, if reduced to extreme starvation, man will still consider spoiled or foul-smelling food edible.
By the time information is published in magazines & books, it is already obsolete. Rely on your own eyes & ears.
Profits are a result, not the objective. Good work always produces profits.
Laymen can make great leaps forward because they are able to break away from existing frameworks & convention.
Loans are like drugs ? they appeal to human weakness. By the time you are aware of your situation, you are already drowning in debt.
No one loans you money when you need it most. ? loans are another form of indulgence.
A bit about the Author :
Mr. Momofuku Ando has always instilled a sense of commitment and quality in Nissin products. Today, Nissin's corporate philosophy inspires this same commitment to taste, convenience, and quality. Founded in 1948 Mr. Momofuku Ando began the company from a humble family operation. Faced with sparse food sources after World War II, Mr. Ando realized that a quality, convenient ramen product would help to feed the masses. His goal was to create a ramen that could be eaten anywhere, anytime. In 1958, Nissin introduced "Chicken Ramen", the first instant ramen. Ironically, it was considered a luxury item since Japanese grocery stores, sold fresh Japanese noodles (Udon) at one-sixth the cost of Mr. Ando's new food concept.

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