The Means To Success In World Politics
(Public affaairs in New york)
"Cool Japan" is a buzzword
nowadays. Douglas McGray, Washington-based journalist used
the phrase "Japan's Gross National Cool" instead of Gross
National Products in the magazine "Foreign Policy" in May/
June issue of 2002. "Japan is reinventing superpower?again.
Instead of collapsing beneath its widely reported political
and economic misfortunes, Japan's global cultural influence
has quietly grown. From pop music to consumer electronics,
architecture to fashion, and animation to cuisine, Japan
looks more like a cultural superpower today than it did in
the 1980s, when it was an economic one." James Brooke of New
York Times wrote the article "Japan goes on a charm
offensive" in his news paper in October 3, 2003. And
Washington Post's North East Bureau Chief, Anthony Faiola
wrote the article "Japan's Empire of Cool ? Country's
Culture Becomes Its Biggest Export" in his paper on December
27, 2003 and many articles cover the Japan's culture as a
power of Japan.In this context, such power has already been
indicated by Joseph S. Nye Jr .now he is the Dean of the
Kennedy School of Government at Harvard University, was the
Chairman of the National Intelligence Council and an
Assistant Secretary of Defense in the Clinton
Administration. He himself wrote in this book that "I first
developed the concept of 'Soft Power' in Bound to Lead, a
book I published in 1990 that disputed the then-prevalent
view that America was in decline." He pointed out that the
United States was the strongest nation not only in military
and economic power, but also in a third dimension that he
called Soft Power. He continues like this that the sharp
drop in the attractiveness of the United states around the
world by the decision of Gorge W. Bush to attack Iraq in
2003 made it difficult to recruit support for the occupation
and reconstruction of Iraq and he also produced doubts about
the legitimacy of their actions, and widespread anxieties
about how the Unites States would use its preponderant
power. And he thinks that winning the peace is harder than
winning a war, and soft power is essential to winning the
peace.
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