Resumo de The Web; More Of The Same

The Web; more of the same

It?s been more than a decade since the Internet began to be broadly commercialized. It?s still young and the effects on the businesses, especially on those involved in media, are only now being recognized.
Here?s what the Internet fundamentally does:
? Redefines and rearranges the functions of the middleman or wholesaler/distributor
? Changes customer relationship by altering the proportion of the total revenues derived from advertising, subscription and sales
? Increases the amount, variety and accessibility of entertainment programme content and related products
? Opens the way for new forms of entertainment products and services to be developed.
It does this by permeating the way in which people generate, distribute, receive and pay for all types of media goods and services. As such, it is the ultimate disruptive media technology. This disruption brings opportunity. The opportunity is not limited only to the major successful business models to have emerged in companies like Google, eBay, Amazon and Yahoo! Location of your media business ? New Delhi or New York ? does not matter. Media businesses have no choice but to adapt.
It is imperative to develop an easy-to-find and easy-to-use website that is designed with the same care and attention given to any other product or service. To survive, let alone prosper media company management must operate as though everything already shifted to the Net.
The inexorable migration, however, will be towards mobility, portability and connectness. This suggests a massive shift towards cellphone, PlayStations and Blackberry type devices. But this does not prelude a shift toward a distribution of films, music, news and games through the web to large display devices at home or outdoors.
The most important issues then become? the protection of privacy, prevention of piracy defining distribution and production/reproduction rights, and relationship between advertisers and distributors.
Many of these issues are influx. Protection of privacy is important. Without it, the Web would be destroyed. No one will trust the companies that deal in scams, viruses and junk mail.
A production and distribution right is a thorny issue. In the US, the battle is not totally resolved after decade. Last but not least, just as media organizations ought to assume that everything is eventually going to be on the Net, they also ought to realize that a large part of this will be ?free?. Advertising will be an integral part.
Yet, in end nothing changes. Media as every other industry requires you to build quality products and services, and not take the customer for granted.

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