Resumo de Fast Food

FAST FOOD HAS BECOME A BUSINESS

Business
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Consumer spending
In the United States alone, consumers spent about US$110 billion on fast food in 2000, (which is up from US$6 billion in 1970<1> . The National Restaurant Association forecasts that quick-service restaurants in the U.S. will reach US$142 Billion in sales in 2006, a 5% increase over 2005. In comparision, the full-service restaurant segment will generate $173 Billion in sales. Fast food has been losing market share to so-called fast casual restaurants, which offer somewhat better and more expensive foods.
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McDonald?s
McDonald's is a noted fast-food supplier. It is a phenomenally successful enterprise, in its financial dominance, brand-name recognition, and worldwide expansion. Ray Kroc, who bought the franchising license from the McDonald brothers, pioneered many concepts utilising standardization. Implementing strict rules, he introduced uniform products, identical in all respects at each outlet, to increase sales. At the same time, Kroc also insisted on cutting food costs as much as possible, eventually using the McDonald's Corporation's size to force suppliers to conform to this ethos.
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International Chains
Fast-food restaurants are popular in the United States, the source of most of its innovation. Many major international chains are based in the United States. Consequently, fast-food restaurants have often been the target of globalization protests, the target of anti-Americanism sentiment and been subjected to attacks because of perceived cultural imperialism.
Multinational corporations typically modify their menus to cater to local tastes. However, this practice has not quashed criticism.
Additionally, multinational fast-food chains are not the only or even the primary source of fast food in most of the world. Many regional and local chains have developed around the world to compete with international chains. Most fast food in the developing world is provided by small individual mom and pop eateries. In the developing world, multinational chains are considerably more expensive; they usually are frequented because they are considered chic and somewhat glamorous and because they usually are much cleaner than local eateries.
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In the United Kingdom
In the United Kingdom, while fast-food restaurant chains are now common, the British tradition of take-away foods such as fish and chips and steak and kidney pie with mash remain popular. Closer to the end of the 20th century, these have been joined by take-away outlets selling ethnic or pseudo-ethnic foods such as Italian, Chinese, and Indian. For more on foods in the UK, see British cuisine.

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