The Search
(JOHN BATTELLE)
what does the world want? according to john
battelle a company that answers that question-in all its
shades of meaning-can unlock the most intractable riddles
of business and arguably of human culture itself. and for
the past years that exactly what google has been
doing.
jumping into the game long after
yahoo,altavista,lycos and other poineers ,google offered a
radical new approach to search,redefined the idea of
marketing,survived the dot-com crash,and pulled of the
largest and most talked -about intial public offering in
the history of silicon valley.
this book offers much
more than the inside story of google triumph.its a big
picture book above the past present and future of search
technologies and the enormous impact it's starting to have
marketing media,pop,culture,dating,job
hunting,international law,and just about every other sphere
of human interest.
more than any of its rivals google
has became the gateway of instant knowledge . hundreds of
millons of people use it to satisfy their wants,needs fears
and obsessions.in google archieves for instance you can
find the agonized research of a gay man with AIDS ,the
silent plotting of would be bomb matter,and the anxiety of
a human checking her blind date,combines with data bases of
thousands of other search driven business ,large and
small,it all add upt a gold mine of information that
powerful organisations including the govt.'s. will want to
get their hands on..
no one better qualified to explain this entire
phenomenon than battelle who cofounded wired and founded
the industry standard perhaps more than any other
journalist. Battelle has devoted his career to finding the
holy grail of technology,something as transformational as
the Macintash was in the mid 80's.
Resumos Relacionados
- The Search
- Google Internet
- Http://www.google.com/explanation.html
- Huge Internet Income With Adsense
- Thoughts From Readers
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