Super Secrets of Marketing to Earn Money
Fire of Success in Your Mind is a great book. It also contains the most valuable lesson you can learn in marketing. The writer describes the following golden rules of marketing which can help you to become an excellent marketing executive and earn a lot of money.
1. DON?T BELIEVE IN ?NO?
It is true that in a sales strategy you often have to agree with your customers. Customers are always right. Beware of antagonising your customers. Nevertheless, never believe them if they say ?no?. In case you believe you will have to resign from your post soon or you will have to close your business. Most of them have a natural habit of saying ?no?. So learn to maintain your calm and try again with better words. If you still fail then leave in a good mood showering a couple of sentences for his better life and future. Moreover, after a mouth or two contact him again. You will be surprised to know how most of the customers convert their ?no? into ?yes?.
BE ORIGINAL
Most of the prospective customers aren?t interested in copied things or duplicate items. They prefer it genuine/original. You should enhance your own plus points instead of copying others blindly. Genuine and fresh items always attract others. Therefore develop your own unique style of selling.
THE BENEFIT OF YOUR CUSTOMERS
Most of the sales persons have a habit of keeping their minds on their own profit benefits. That is a poor sales-strategy. Others are not there to help you live a good and affluent life. Instead you are there to help them make their life better. Concentrate on how you can provide a good deal to a customer. In that case you will be bombarded with more purchase orders without much effort. What else do you need?
BELIEVE IN YOURSELF AND YOUR PRODUCTS
If you believe in yourself and your product (which is the utmost sales strategy) it will naturally vibrate through your words and sentences, having a positive impact on your target. Moreover, you get a winner?s edge ? the most sought after marketing trait. Some persons are negative thinkers. They expect failures. It is impossible for them to believe in themselves. Consequently they are unable to convince others and sell their items.
DREAM-TECHNIQUE WILL DO WONDERS
You can use dream-technique. It is the easiest technique in the world to give a miraculous transformation to your personality. Give your imagination a free hand. Try to fly in a dream world every night that you have become a super salesman. You are selling your product everywhere. People are flocking to you to become your customers. Just dream, expect nothing, and await the wonders to happen in future.
SENSE OF HUMOUR CAN HELP
Anger and aggressive emotions never bring success in marketing. It is better to sit at your home and break household things to get a relief. Don?t pour away these emotions on your prospective customers. They will run miles away from you. Practise sense of humour if you can. It will inject a spark of friendliness in them, making their minds fertile for your sales pitch. In case you are unable to practise this technique even after repeated efforts forget it.
KNOCK AT THEIR DOORS AGAIN
It is one of the most effective sales strategies. In addition, the most profitable and the easiest one. Knock at the old doors again. If you really sold quality goods that satisfied the customers then you don?t need new customers everyday. You can revert to your old customers again and again to sell them more and more.
RUSH UP TO NO-COMPETITION ZONES
Everyone is running towards the areas where there is already too much competition. People start feeling bore with repeated requests from all sides. They often opt for well-known brands. It is very difficult to sell new or less-known products here. So pull your neck up the crowd and watch for new territories. Your life may change after a couple of months because you improve your chances of getting mmany new customers.
PRAISE THEM EVEN IFTHEY ABUSE
Certainly it?s the most difficult task you have to learn. The most powerful marketing gun that most of the salesmen are unable to handle. Whomever you want to sell always find in him something to admire. It seems easy, but becomes the toughest whenever you have to face aggressive, impulsive or abusive people. Now the real test begins. You feel like you are in the oven and you want to make yourself cool with a burst of anger.
PASTE ?GOOD NEWS? ON YOUR FOREHEAD
Who wants to listen to the same old news or eat the stale food. In the same why people are fed-up with the same old things being sold to them again and again, and of course in the same old repetitive sales pitch. You can learn a lot from the following two principals of human nature: a) they want new and good things, b) they want some old things to be sold to them in a new way. In fact you should be like good news to them every time. You must have something good to say about your product and for your customer.
Abstract from: FIRE OF SUCCESS IN YOUR MIND
Anandrahi
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