Losing My Virginity
(Richard Branson)
?Losing My Virginity? is an apt title for Richard Branson?s autobiography as unlike Losing your virginity, in whatever world you make for yourself, you can keep embracing new and different repeatedly. Richard is included in the list of top ten influential people of the world. His zeal to make VIRGIN a global brand, persistence adherence to innovation and always improvising upon his peccadilloes is impeccably captured by this master entrepreneur. The book starts with delineating the modest background and inherent moral values that run through the Branson lineage. Richard was neither a child prodigy nor precocious. Instead, he was dyslexic, worse at math and dismal at problem solving. It contains his horrifying and bizarre memoirs of circumventing the globe in a balloon jeopardizing his life along with his crew. It is a captivating and compelling story of a maverick that treads on to a road less traveled propelled by his luck and astute sense of judgment. This book contains his experiences of his emotional bonding with his staff, mutual respect for his colleagues, providing an ensemble of righteousness to his organization and a perpetual avidness of outperforming himself. It constitutes every nook and crevice of making of a gargantuan organization, right from its inception, by Richard-whose mammoth list of achievements are unparalleled by any other UK businessman. It showcase the grit and unimpeachable self confidence of Virgin Atlantic, who being a David, confronts with hideous and anarchic policies of British Airways, who were no less then Goliath and emerged victorious in one of the worst fought battle of corporate world. It should not be considered as a guidebook to start business as Richard has his own style of foraying into new ventures and tackling the undulating and flickering market forces which should not be mimicked by anyone. A spellbinding and a brilliant saga of Virgin group which thrives on maintaining just and fair competition, spawning avant-garde techniques and integrating market resources to provide better lives to hoi polloi, told by magnanimous mortal with a golden heart.
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