Pour Your Heart Into It
(Howard Schultz and Dori Jones Yang)
This book tells the story of Starbucks? meteoric rise- how a few stores in Seattle grew into more than 1,600 stores worldwide. Starbucks built its brand by putting people, both employees and customers, first and by emphasizing product quality over marketing. Starbucks founder Howard Schultz and reporter Dori Jones Yang have written a fascinating, inspiring, and highly readable book. It emphasizes business wisdom over business tips. Schultz focuses on stories that emphasize how enthusiasm, romance, and passion can get the job done. He also talks about he turned a small business into a ubiquitous business that opens a new store almost every day. This book tells one of the most amazing, important business stories in recent years.
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