Career Warfare
(Michele Owens and David F. D''Alessandro)
Every business person needs a cranky mentor who speaks from vast experience and offers lessons and examples about the skills necessary to realize their ambitions in various business cultures. Author David F. D?Alessandro is a marketing guru, and a skilled phrase maker and spin doctor. To his own surprise, he was offered a chair at the management table where the bottom line decisions get made on his way to becoming CEO of John Hancock Financial Services. In the framework of rules for personal branding and in the interest helping you play office politics successfully, D?Alessandro spins dozens of yarns that bring context and reality to a subject that is often speculated about by authors who have never really achieved the success their books describe. His advice is ruthlessly honest, pointed, witty, precise and ripe with polished anecdotes.
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