Franchising
(Stephen Spinelli Jr., Robert M. Rosenberg and Sue Birley)
Being an entrepreneur who sells a brand name product in a consumer-conscious marketplace is an appealing way to make a living. It must be: the U.S. franchise market hit $1 trillion in sales in 2003. But franchising is a deceptively complex business for both the franchisee and for the franchiser who creates the idea, builds the brand, tunes the delivery system and maintains sensitive franchisee relationships. Franchisers build, deconstruct and syndicate businesses to those who may lack the experience to offer a specific service or product. Entrepreneurs with business acumen and a keen desire to build something for themselves often find that franchising offers many ways to create wealth. This meaty book thoroughly explains how you can succeed in a franchise business. Its nuts-and-bolts presentation is enlivened by case studies from Jiffy Lube, Bagelz, Dunkin? Donuts, Subway, Pizza Hut and McDonald?s.
Resumos Relacionados
- Www.allactiontrade.com ... Business Directories, Companies Directory, Trade Directory
- Www.allactiontrade.com ... Trade Offers, B2b Trade Offers, Business Trade Offers, Trade Leads
- How Entrepreneurs Grow Rich By Starting Small.
- How To Generate Internet Income
- How To Run Business
|
|
