Passion For Expiring
(JACK WELCH)
Distinction of the software of the hardware in the companies......... ..Capitulo 3 - DIFFERENTIATION, of the book PASSION FOR EXPIRING, of JACK WELCH. And I wait, sincerely, that have a good advantage of those leituras:?Um of the misunderstood principal about differentiation it is the supposition that she just involves people. That is to lose half of the history. The differentiation is a way of gerenciar people and businesses. Basically, the differentiation sustains that the companies are composed of two parts: software and hardware. The software is simple?they are the people. The hardware depends on the circumstances. When it is a great company, the hardware is the different businesses of the portfólio. In the case of smaller companies, the hardware is the lines of products. Let us see the differentiation first in hardware terms. It is very objective concept and much less incendiary. All the companies have businesses and strong and weak lines of products, and some in the compromise. The differentiation demands that the managers know which is which and invest with base in that characteristic. For so much, evidently, he/she needs a clear definition of ?strong?. In GE, ?forete? it means to be the business number an or number two of the respective market. In case it doesn't go, the managers should repair him/it, to sell him/it or, as last resources, you close him/it. Other companies adopt different referenciais to decide on investments. They just apply money and time in the businesses or line of products that promise growth of the sales the rates of two digits, for instance. Or they just invest in businesses or lines of products with rate it interns of return of 15% or more.Valderêdo Borba
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