Made In Japan (akio Morita & Sony)
(Akio Morita with Edwin M. Reingold and Mitsuko Shimomura)
Everybody know about Sony. And the Sony Products. Their Quality. Their Innovations. The man behind this company was Akio Morita. The vision of this young engineer more than forty years ago made Sony one of the most powerful and respected multinational corporations in the world and Morita asits outspoken chairman.
As an engineer I myself have been interested in reading the biographies of famous people and this book is one of them. This book revolves around the on how Morita thought about the survival, his new life at the university and then founding the company.His frequent trips to the USA for business development and the price war. His innovative ideas to bring out innovative Products in the market, 'Walkman' being one of them. His strategies to remain No. 1 in the business world. Very interesting...good book.
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