Blink - The Art Of Thin Slicing, And Rapid Cognition
(Malcolm Gladwell)
Blink?s author convincingly puts forth the captivating premise that the best decision makers spend the least amount of time deliberating about weighty decisions. They use a technique the author dubs... thin slicing. Thin slicing is a decisive method of almost instantaneously, seemingly intuitively, drawing a valuable precise conclusion about someone or something using information culled from life experiences that is rapidly processed by the brain while assessing a situation. The book details intriguing attention-holding examples of judicious well-honed uses of rapid cognition employed by various professionals and business executives. Whether these impressions are always accurate or somewhat colored by personal experience is explored in a discussion of the dark side of blink. Using well-chosen examples, this "dark side" discussion cautions that jumping to conclusions based on too little information, or when focusing on the wrong cues, or when concentrating on frivolous factors, or while under the influence of highly-charged emotions may sometimes blind us to the obvious, affecting the accuracy of ?thin slicing. Gladwell also wrote The Tipping Point.
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