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Personal Magnetism (discover Your Own Charisma And Learn To Charm, Inspire, And Influence Others)
(Andrew J. DuBrin)

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Education, talent, intelligence, creativity & hard work (amongst others), are known to be essential qualities for success in life. But it has been observed in many instances that, people apparently not having such qualities, have achieved unexpected successes. This could be due to luck, good human relations or politics in the job or out side. But it could also be attributed to their higher powers of personality, charm, warmth or the personal Magnetism. It is not that, charisma is just inherited. People can develop an effective degree of personal magnetism. However, there is no single pill for this purpose. Also, this is not a substitute for education & talent etc., & it should be seen as a helping element, which multiplies the effects of other parameters. In ten Chapters of this interesting book, the author discusses its various aspects. His pattern of discussion includes giving an idea on this subject, an example, mentioning a public figure & suggestions, followed by a self-quiz for our self-evaluation.
In one of the important Chapters of this book, the author has discussed twelve charismatic qualities, which can be developed by us, at least to some extent. The people having charisma, are able to influence many others, with their personal characteristics. self confidence is built not only by successes in various events, but also by positive self-talk, making a list of our personal achievements & our characteristics, positive feedback from others, developing a solid knowledge base, intuition & imagining a positive outcome in the mind. We can develop vision by getting input from several sources. For enthusiasm, optimism & energy, we need adequate sleep in the night, daily exercises, healthy diet, reducing items in to-do lists & controlling personal & work problems. We have to be be open, free, & frank in our assessment/views of the situations/persons, with intention of guiding, rather than hurting them. It is also necessary to do some sort of self-promotion, by making others aware of our qualities, through our own web site, impressive business card, personal achievement file, record of special projects, giving names of our important visitors & taking help of a publicist. We have to take risks sensibly, i.e. where there are reasonable chances of success, in that particular situation. A quiz is provided in the book, to ascertain our risk taking capability. Some of the charismatic people show that, they live in style & that they have some past-time, which will draw the attention of many others. We may take some actions from humanistic point of view (list of twelve points given in the book), be warm hearted & positive, or some times even be tough, unique & dramatic. This book gives an opportunity to us to evaluate ourselves, & improve our standing & performance (with the help of information, examples & exercises therein), in the realm of charismatic leadership, interpersonal skills, friendship, business relationships, self confidence etc., so that we can improve & exhibit our personal magnetism, for eventual success at various occasions in our life.



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