Resumo de Good To Great (why Some Companies Make The Leap__and Others Don't)

Companies take shape as a small, medium or a large organization, but all Companies have to make a beginning. They are led by able leaders, have experienced executives & other personnel, but all companies do not succeed substantially. Well, it all depends.It can be taken that the performance of the companies also, follows a statistical normal curve. Many companies are doing good, but they do not reach the level of greatness, due to many reasons. This book discusses the reasons, which made some companies to leap to greatness, with the objective of communicating these findings, so that these could be applied by the companies. Author's team set benchmarks, for categorizing the companies in the good-to-great category, which had eleven companies. This small number appears to be due to the tough standards of selection, on the basis of sustained great results. Then efforts were made, through author's research project team, to find out the exact reasons of their success. However, it is no secret that some of the good-to-great companies, may have problems in future. A lot depends on the qualities of the CEO, role of the Board of Directors, the discipline in the company, & hiring of the right people for the jobs. It is possible for good companies to become great, & greatness need not necessarily come from the beginning of the company. In the opinion of the author, the integrated set of the above findings, & not a few findings alone, will help & guide other companies, in going from good to great stage.
This book is the result of a five-year research project, to find out as to how, good companies became great (& remained great for a substantial no. of years), by comparing them to some other group of companies. The so called great company had to show in the evaluation, that the great substantial results were not dependent on the its industry, & were its own. Thus, the team arrived at some distinguishing features, which can make any organization great, or at least close to greatness. For comparison purposes, the research team had selected two sets of companies, for direct comparison & for unsustained comparison. Cases of all these companies were deeply analyzed through data, reports, interviews etc. followed by debates, questions & conclusions, with no hypothesis to begin with. With lot of data & discussions, ideas were developed, tested, modified, changed & redeveloped etc. to finally arrive at some concepts, which have cleared the rigorous tests laid down by the team earlier. The team came out with astonishing results, viz. to some six main concepts, which acting together for a long time, resulted in this transformation.
These six points can be summarized as below: Firstly disciplined people, the leadership, meaning thereby, that the leaders in such good to great companies were not big personalities or celebrities, but they were quiet & reserved leaders, with personal humility & professional will. Secondly, disciplined people, the right people i.e. such leaders positioned at first, the right people in the right positions & then proceeded. Thirdly, disciplined thought, i.e. never to lose faith in final success, in spite of the large no. of real difficulties to be faced boldly. Fourthly disciplined thought i.e. the company must be best in the world at its core business. However, simply doing the business for decades, does not necessarily mean that it is the best in the world. Fifthly, disciplined action, meaning that a culture of discipline (e.g. in people, in thought & in action) along with entrepreneurship, definitely leads to greatness. Lastly disciplined action, i.e. technology accelerators, meaning that such companies made applications of carefully selected technologies. Finally, the author states that such changes from good to great, did not take place in one go. It was a continuous & relentless process in one direction, obtaining breakthrough & continuing prgress subsequently. These concepts, which are timeless, should be taken as the basic principles & with their application, sustained performance is achievable.

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