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Beyond Red Vs. Blue
(Hassan Mahmood)

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The Republican Party's current advantage with the center makes up for the fact that the GOP-oriented groups, when taken together, account for only 29% of the public. By contrast, the three Democratic groups constitute 41% of the public. But the imbalance shifts to the GOP's favor when the inclinations of the two major groups in the center are taken into account ­ many of whom lean Republican and most of whom voted for George W. Bush.

The three GOP groups are highly diverse, and this is reflected in their values. The staunchly conservative Enterprisers have perhaps the most consistent ideological profile of any group in the typology. They are highly patriotic and strongly pro-business, oppose social welfare and overwhelmingly support an assertive foreign policy. This group is largely white, well-educated, affluent and male ­ more than three-quarters are men.

While Enterprisers are a bit less religious than the other GOP groups, they are socially conservative in most respects. Two other groups on the right are both highly religious and very conservative on moral issues. Social Conservatives agree with Enterprisers on most issues, but they tend to be critical of business and supportive of government regulation to protect the public good and the environment. They also express deep concerns about the growing number of immigrants in America. This largely female group includes many white evangelical Christians, and nearly half of Social Conservatives live in the South.

Pro-Government Conservatives also are broadly religious and socially conservative, but they deviate from the party line in their backing for government involvement in a wide range of policy areas, such as government regulation and more generous assistance to the poor. This relatively young, predominantly female group is under substantial financial pressure, but most feel it is within their power to get ahead. This group also is highly concentrated in the South, and, of the three core Republican groups, had the lowest turnout in the 2004 election.

Clearly, there is more than one kind of conservative. The Republican groups find common ground on cultural values, but opinions on the role of government, a defining feature of conservative philosophy for decades, are now among the most divisive for the GOP.


The Left

At the other end of the political spectrum, Liberals have swelled to become the largest voting bloc in the typology. Liberals are opponents of an assertive foreign policy, strong supporters of environmental protection, and solid backers of government assistance to the poor.

This affluent, well-educated, highly secular group is consistently liberal on social issues, ranging from freedom of expression to abortion. In contrast, Conservative Democrats are quite religious, socially conservative and take more moderate positions on several key foreign policy questions. The group is older, and includes many blacks and Hispanics; of all the core Democratic groups, it has strongest sense of personal empowerment.

Disadvantaged Democrats also include many minority voters, and they are the least financially secure voting bloc. Members of this heavily female, poorly educated group are highly pessimistic about their opportunities in life, and also very mistrustful of both business and government. Nonetheless, they support government programs to help the needy.

While the Republican Party is divided over government's role, the Democrats are divided by social and personal values. Most Liberals live in a world apart from Disadvantaged Democrats and Conservative Democrats.



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