Resumo de The House Of Gucci

Gucci is one of the most recognizable names in the world of high
fashion. Gucci loafers have enjoyed a certain cachet in the marketplace
for decades. Gucci handbags are keenly sought after by customers
arounds the world. Just how did Gucci come to acquire such a place of
prominence when it comes to luxury goods?Sara Gay Forden
provides answers to that, and many other questions about Gucci, in her
superb biography of the Gucci family, The House of Gucci. Based on
thorough research it took her years to complete, including interviews
with numerous people who worked with and/or knew the Guccis, she has
compiled a riveting story which reads, in many ways, more like a
well-plotted novel than the recounting of a family?s actual history
over several generations.Started by Guccio Gucci as a small
leather goods company, Gucci grew to become an international power in
the fashion world, with offices and operations in new York, London, and
Milan. Florence was the city of origin for the Gucci family and
continued to house many of its workshops where skilled craftsmen worked
with leather to produce the array of dazzling products which lined the
shelves in Gucci boutiques around the world.It was Guccio?s
son, Aldo, who was the driving force behind putting the company on the
international stage. Not content to operate only in Italy, he moved to
New York, became a member of high society there, and attracted
jetsetters and other celebrities to Gucci shops. He, himself, had three
sons and Forden provides abundant detail on how he treated them, both
personally and professionally.Maurizio (the only child of
Aldo?s brother, Rodolfo) was the last member of the Gucci family to be
directly involved in the management of the business. His life, however,
came to a violent end in 1995, when his wife had him shot down on the
streets of Milan. (Tried and convicted of the crime, she is now
imprisoned.)Not surprisingly, the tale of the Gucci family is
filled with all the drama one might expect to see in a dynastic
business family. Some members play leading roles in the business, while
others are shunted to the side. Some have rather trouble-free family
lives, while others experience the ugliness of jealousy and bitter
divorce. Forden paints a picture of all the family history?the good,
the bad, and the ugly-- in vivid detail.Anyone wanting to know
more about the workings of high fashion behind the scenes should read
The House of Gucci. It presents another affirmation of the old saying about truth being stranger than fiction.

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