Resumo de Ralph Lauren

Ralph Lauren is a multi mega star in the fashion world, over a 40 year period her had earned a net total of 1 billion dollars. this is a storry
Fashion Designer Ralph Lauren has become the embodiment of classic fashion. With product lines such as Polo/Ralph Lauren for Men, Ralph Lauren for Women, Double RL, Ralph Lauren Home, and even Ralph Lauren paint, it makes us wonder how someone could be so successful in so many things.
Born Ralph Lifshitz on October 14, 1939, in the Bronx, New York, Ralph Lauren has come a long way from his days of sharing a bedroom with two of his brothers. Growing up in a middle-class Jewish family, Ralph and his three older brothers were raised by his mother, while his artist father painted houses.
One would think that Lauren attended fashion design school, but he actually studied business at City College in Manhattan, and dropped out short of receiving his business degree.
While working at A. Rivetz & Co., Lauren began designing wide ties, which spawned his first entrepreneurial career. After dropping out of City College of New York, Lauren served in the United States Army from 1962 to 1964. He also worked as a Brooks Brothers salesman before purchasing the polo label from Brooks in 1967. He opened his own tie business, Polo Fashions , in 1968. He was able to secure a $50,000 loan from a financial backer, and since then Lauren's "fashion empire" has grown to into a $5 billion industry.
Along with his older brother, he chose the name Polo because of the power, style and intrigue that the brand has always been associated with.
The Polo brand known today as the preppy English-tweed look it conveys did not get to be a million dollar empire because Lauren was lucky, nor because Lauren had an immaculate sense of style. Lauren not only had an innovative mind, but he also knew that packaging and presentation were of utmost importance -- something he didn't need to learn while studying for his business degree.
Lauren's innovativeness, among many other traits of the model businessman, that has made him the founder, designer and chairman of a $900 million company. Not only was he the first fashion designer to have his own store, but he was the first to sell the whole lifestyle image that consumers flock to worldwide. Lauren sells much more than clothes and home furnishings; he sells a lifestyle image of sophistication, class and taste.
Ralph Lauren often takes his inspiration from his immediate surroundings ? an example is an early tennis dress that was a takeoff of his wife?s old gym clothes. He is famous for mixing his beloved American classics with ethnic influences like Colonial Africa and Navajo Indians, as well as presenting his clothes in carefully styled settings. Department stores always receive props and detailed instructions on how to display them along with every new Ralph Lauren line.
His keen business sense, ability to stand by his product at all costs and ability to prevail despite several business failures are what make him a man whose net worth is $1 billion. A man whose car collection ranges from a 1929 Bentley and a 1937 Alfa Romeo, to a 1938 Bugatti and a 1962 Ferrari.
A man who owns a ranch in Colorado, homes in Jamaica and Long Island, an estate in Bedford, New York to add to his Fifth Avenue Manhattan address. A man who offers everyone the opportunity to look as good as he does, simply by purchasing his products.

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