Reliance Cola
(GUNJAN SHARMA)
The company is understood to be in talks with a Chinese company for importing concentrate and is said to be on the look out for idle capacities to be used for bottling the proposed 'Reliance Cola'.
Coke and Pepsi better brace themselves for some competition. Mukesh Ambani-led Reliance Retail plans to launch its own cola, which will be retailed through its supermarkets across the country.
Plans are underway to launch its private label brands in other product categories like tea, foods, dairy products, biscuits and cosmetics. The move is likely to change manufacturer-retailer dynamics in the retail industry, as mediators like distributors will be cut out, and goods will also be available to the consumers at a much lower rate than non-private brands.
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