Science Of Gambling Part(2)
(David Brill)
Gambling psychology Sowhat exactly is going on in a gambler's mind? Professor Peter Collins,director of the Centre for the Study of Gambling at Salford University,does research related to ethics and gambling, problem gambling andinternet gambling. "Why people gamble is a good and puzzling question,"he says. "On the face of it, it looks very strange that people shouldstand in front of machines and pour money into them, knowing thatthey're going to lose."Butgamblers don't seem to be thinking of the financial loss when they'rein front of a slot machine - what draws people to gambling seems to bethe thrill of playing and the hope of a big win. Collins says that ifyou asked a gambler how much he hoped to win and then offered him thatmoney provided he didn't gamble, the gambler would refuse. Similarly,if you told him he could gamble but there would be no money involved,it would take the fun out of it and he wouldn't be interested.Differentforms of gambling each have their own appeal and someone who playscasino games gets a different kind of thrill from someone who buyslottery tickets. Collins says that the buzz experienced from playing acasino game is similar to the thrill of riding a rollercoaster. Incontrast, buying a lottery ticket fuels a person's financial fantasylife. I sometimes describe it as soft financial pornography,he says. Itspices up the fantasy of being suddenly and fantastically rich.
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