Resumo de Functions Of Pr Department

Functions
1.House Journal Publication
\nHouse journal is published, primarily with the objective of Internal Communication with employees, though the copies are also sent to select outsiders. The planning, content, design, layout and distribution of the house-magazine/news-letter is done by PR Department. The house magazine not only serves as an important communication link between the top management and employees, but also serves as an authentic record of events and happenings for future reference.\n\n2.Advertising\nConceptualising and releasing, Corporate and Product advertisements in Print and Electronic Media, and the Outdoor advertisements like hoardings, banners etc. come under the purview of PR Deptt. Normally it is done through an advertising agency approved for this purpose by the organisation. The agency works on the brief given by the PR Department and gets the final output approved, before releasing the ads to different media in consultation with the Client.\n\n3.Media Relations\nThis is arguably the most important function of PR Deptt. as the Head of PR is the designated Spokesperson for the organisation. The relation developed with the media when the going is good for the organisation, can be utilised at not-so-good times. Long-term relations are developed\n through a variety of means like press conferences, media briefings, media visits, press notes, prompt response to media queries and so on. The growing importance and influence of electronic media has made the job of Media Relations more important and challenging.\n",1]
);

//-->

House journal is published, primarily with the objective of Internal Communication with employees, though the copies are also sent to select outsiders. The planning, content, design, layout and distribution of the house-magazine/news-letter is done by PR Department. The house magazine not only serves as an important communication link between the top management and employees, but also serves as an authentic record of events and happenings for future reference.
2.Advertising
Conceptualising and releasing, Corporate and Product advertisements in Print and Electronic Media, and the Outdoor advertisements like hoardings, banners etc. come under the purview of PR Deptt. Normally it is done through an advertising agency approved for this purpose by the organisation. The agency works on the brief given by the PR Department and gets the final output approved, before releasing the ads to different media in consultation with the Client.
3.Media Relations
This is arguably the most important function of PR Deptt. as the Head of PR is the designated Spokesperson for the organisation. The relation developed with the media when the going is good for the organisation, can be utilised at not-so-good times. Long-term relations are developed through a variety of means like press conferences, media briefings, media visits, press notes, prompt response to media queries and so on. The growing importance and influence of electronic media has made the job of Media Relations more important and challenging.
\n4.Participation in Exhibitions and Fairs\nExhibitions and Fairs provide a good opportunity to reach specific target segment of the market. PR Department of an organisation coordinates participation in such exhibitions and fairs, from planning to implementation stage. Some organisations themselves organise such events, which are conceptualised and organised by PR Department.\n\n5.Audio-Visual Communicaation\nIn the present age of advanced technology, Audio-visual communication forms an important part of the whole gamut of activities performed by PR Department. The output maybe in the form of documentaries, product films, short films on varied themes like safety, quality, management, news-reels, cultural prorgammes etc. PR Department plays a pivotal role in production of these prorgammes aimed at creating awareness and providing a forum for expression to the employees and other stakeholders.\n\n6.Sponsorships\n\'Corporate Social Responsibility\' has gained much currency these days, but PR Departments in many organisations have been carrying out socially responsible activities under various names. Sponsorships of events and programmes is one such activity. Financial support to develop Sports, Culture, Education and Healthcare facilities is the driving force behind these initiatives.\n\n",1]
);

//-->

4.Participation in Exhibitions and Fairs
Exhibitions and Fairs provide a good opportunity to reach specific target segment of the market. PR Department of an organisation coordinates participation in such exhibitions and fairs, from planning to implementation stage. Some organisations themselves organise such events, which are conceptualised and organised by PR Department.
5.Audio-Visual Communicaation
In the present age of advanced technology, Audio-visual communication forms an important part of the whole gamut of activities performed by PR Department. The output maybe in the form of documentaries, product films, short films on varied themes like safety, quality, management, news-reels, cultural prorgammes etc. PR Department plays a pivotal role in production of these prorgammes aimed at creating awareness and providing a forum for expression to the employees and other stakeholders.
6.Sponsorships
'Corporate Social Responsibility' has gained much currency these days, but PR Departments in many organisations have been carrying out socially responsible activities under various names. Sponsorships of events and programmes is one such activity. Financial support to develop Sports, Culture, Education and Healthcare facilities is the driving force behind these initiatives.

Resumos Relacionados