Marketing Your Best Product- Yourself!
(Peggy Klaus)
Confidence at work today doesn't nearly exists. The only thing for sure is that no one would take care your interests, but you! The best way to survive in this situation is to start thinking like entrepreneurs, to praise and market your most important product you have- Yourself! That is the main message of this book and that is also his purpose.
marketing yourself is a term that not only belongs to sales agents and business men. It's a way the author suggests to anyone to adopt: when looking for a job, making connections and everywhere that you can meet someone or bump in an apportunity. To do so, she suggests to write and to tell in any chance about the things in you that you proud of and to introduce yourself to the world in a way that clarifies fast and accurate why and how you are so successful. She uses intentionally the word Brag, as she gives us full legitimacy to show off and to emphasize our traits and achievements at work and in the general life. If you have the ability and experience- you succeed! But the one in front of you must know you got it, and he won't know if you won't tell him.
The author brings an interesting plan contains 12 queries that you should provide them answers that will serve you in an interview applying a job, meetings with colleagues or even in talking with common friends. Those queries are for example: Indicate three qualities and three less positive traits in your personality. Another is what obstacles you went through to get to your position today, and what lessons did you learn from your mistakes?
The author emphasizes that to tell others about your achievements and success doesn't make you arrogant, because in additional to what you're saying, it's also important to know how to act and when. 'Brag!' Is a great guide for anyone, in any area and in any age.
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