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WEB DESIGN
Is your goal to get more traffic on your Website without spending a lot of money? Is it important that your Website is easy for your prospects to find on the Web? Though there are many things that contribute to a quality, well-positioned Website, increased link popularity - done properly - will establish your business as trustworthy on the Internet and bring more referrals.
Benefits of increasing link popularity every time you place a link on your site to another Website, you are referring business to them. It is likely that your customers will also check out the businesses that you sponsor on your site and perhaps do business with them, as well. Visitors to your site, who believe your business is credible, will also be excellent candidates for those websites on your resources page. Conversely, a link to your site is a referral from another business to yours.
Gain credibility with your online market When a business places a link on their Website to yours, they are recommending your business as a credible source of information, and not only that, but it also provides services or products to their customers and visitors. On the Web, there is no greater compliment than to be on the receiving end of traffic referred from thousands of quality business Websites. This is how a link building campaign gains credibility for your site.
Gain higher search engine rankings because links on the Web establish referrals and credibility, search engines rank sites with good link popularity higher than sites with lower link popularity. When a search engine reviews your Website, it is looking for all kinds of things about your website that go into its algorithm for ranking. One of these factors is the number and quality of links from other Websites to your site. Basically, it considers a link to your site as a vote. So the more votes a site has, the higher a site can rank in the search engines. Obviously, there is more to achieving top rankings than just getting a lot of links, but it is a significant factor that can move a site's ranking from the top 20 to the top 10 for a particular keyword in major search engines. In many cases an increase in link popularity can be the key that puts a site in the coveted first place slot.