Resumo de Disney Style - Bill Capodagli e Lynn Jackson

The dreams, the beliefs and the ousadia of Walt Disney had given to origin the cativantes personages, the emotive attractions in thematic parks and empolgantes histories that had inspired to the imagination of generations of children and adults. Disney also launched an empire of entertainment and marketing whose influence is felt in the entire world and whose success supplies a model of enterprise excellency who can serve of guide all company. In the Disney Style: Applying the Managemental Secrets of the Disney in Its Company, Bill Capodagli and Lynn Jackson, consultants of the magazine Fortune 100, with customers in the whole world, they examine the philosophy enterprise of the Disney and explain as it can be used in any company to better get work in team, creativity and innovation. The authors introduce four principles ¾ Sonhe, Believe, He dares and He makes ¾ and disclose as these ideas guide the ten principles that are in the heart of all strategy of the Disney. Each principle then is examined in detail, by means of examples of its application in the Disney and other companies of success. In this book the person goes to learn as: ? Dar to each member of its organization the possibility to dream and to use the creativity that these dreams represent. ? Tratar its customers as guests. ? Construir lasting relationships with the main suppliers and partners. ? Ousar to run calculated risks to usufruct the innovative ideas. ? Alinhar the vision in the long run with the short-term execution. The book does not present no magic dust, none varinha magical and no desire in a star, but yes, only solid and efficient managemental principles that if they originate from the values, the vision and the philosophy of Walt Disney. Also lists of questions to make and attitudes consist to take, together with real examples, that help the person to adjust the Disney Style to the necessities of its company. Since the act of contract and training of the employees until the accomplishment of a creative concept and a bonanza service of attendance to the customer. What one perceives through the book is that each aspect of the Walt Disney Company is on to the vision of Walt Disney. Using the Disney Style, any company can be raised for the condition of extraordinary. Disney said that it dreamed, tested its dreams against its beliefs, dared to run risks and executed the vision of it so that its dreams if became reality.

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