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Crm In Banks
(Shallu sehgal)

Publicidade
Abstract Technological innovations witnessed by the corporate sector during the nineties have changed the way business needs to be conducted. I.T. has introduced new business paradigms and is increasingly playing a significant role in improving the services in the banking industry. E-banking is becoming more and more popular today, as is banking via digital television. Beyond doubt, a substantial part of the future of banking business lies in a banking environment that is less and less branch-based and where customers are able to access banking services remotely. In the context of the above perspective, the paper will make an attempt to charter the evolving sphere of E-banking and the innovations both technological and conceptual which are sweeping the financial services industry in India in the context of the changes that are taking place in this sector across the world.                The regulatory and taxation issues of E-banking presents formidable problems and the paper attempts to get an insight into these two important issues. The paper concludes with an Indian perspective of E-banking with the help of a case study on Particular Bank                   The field of banking has made considerable progress and the use of Internet techno-logy has become a very powerful force changing the very core of traditional banking. Without doubt, technology is the single biggest strategic issue in banking that has also created challenges for the regulatory framework of E- banking. Cyberspace cannot remain free from regulation and taxation and the issue of how to regulate transactions in cyberspace is central to the future of international electronic commerce (Kobrin 2001). It is important in the present environment for governments to keep their regulatory system under review. Many countries are responding to the changes in financial markets by rationalizing their regulatory systems. In today''s highly mobile financial markets, countries, which do not ensure that their regulatory systems remain up to date, may pay a serious cost in the form of lost business (Howard Davies). Taxation of E-commerce transactions has been one of the most debated issues, which is yet to be resolved by most countries. The Internet era has posed serious challenges for the tax authorities as the Internet may make it hard to pinpoint at the identity or location of people who are carrying out potentially taxable activities. A domain name used on the web may give no clue to the location of its originator. The tax authorities generally rely on paper ? based transaction and tax obligations have been enforced based on physical presence. OECD is working out guidelines in the area of Internet taxation so that there is international consensus. In this paper we first examine the issues and challenges offered by the growth of E-banking with a special focus on the regulatory and taxation issues. The paper then provides an Indian outlook of E-banking with the help of a case study of the Indian banking sector.



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