Resumo de The Agenda (what Every Business Must Do To Dominate The Decade)

The world of business is full of uncertainties, competitions, pressures & demanding customers. The situation is changing & getting harder day by day. But in any case success is required, in spite of the difficult times & there is no single pill for it. This is the job of management, which is a risky & difficult job. In twelve Chapters, this book has presented nine new practical ideas & techniques, for breakthrough in business. The findings are based on the research carried out on those companies, which have been successful in their business. It focuses on the customer & team work, advising the management to think from the customer's point of view. Business of today requires that we get the customers to our fold, & retain them for multiple purchases. For this we have to improve ourselves & our organizations all around, to get better results consistently.
One of the important Chapters summarizes the points, for converting the agenda into action, so that the companies can do very well viz. making & if required redesigning, our procedure & process of ordering, receiving & paying for easy, looking at it from the customer's point of view; adding more value for our customers by doing some thing more than just supplying products or services, for the customer's requirement; managing well our process of making products & improving it for better results & letting every one know about it; bringing discipline & structure to sales, product development & other creative works & obtaining successes in these areas; measuring those items only which matter, & which data can be used for improving the business seriously; keeping organizational structure such that all executives & other employees work in collaboration, cooperation & team work, all in the interest of the organization; maintaining contacts with our final customers in spite of selling through distribution channels, since customer is the king; using the power of Internet for collaborating with all concerned, to make our processes with our customers & suppliers smoothened & streamlined; virtually integrating with other companies(& not doing as individual company), focusing on what we can do best, for some worthwhile overall achievements. In addition, the author has given six keys for successfully implementing the agenda viz. integrating & focusing our efforts; giving more than normal attention to the issues connected with people; managing different groups of people differently; displaying committed executive leadership; making effective, truthful, & two-way communication; doing things in a series of steps with due planning. This book provides valuable lessons for improvements for successful management, in a competitive world to enable us, to take actions. It is a simple, easily understood, practical book for all executives of the companies.

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