Who, What And Where In Kista Galleria. An Ethnographically Inspired Study Of A Shopping Mall And Mob
(Åsa Rudström)
An ethnographically inspired study was performed in the Kista Galleria
shopping mall. The objective was to provide input to the design of a
mobile social service running on mobile telephones. User behaviour was
observed indicating opportunities for a service to manifest itself on a
user's mobile phone without being too obtrusive: phone walking,
glancing, and logging on and off. The study also provided insight as to
places in the mall where people tend to gather and stop for some time
span: waiting rooms. Such places are appropriate for the placement of
server stations and public server displays.
An ethnographically inspired study was performed in the Kista Galleria
shopping mall. The objective was to provide input to the design of a
mobile social service running on mobile telephones. User behaviour was
observed indicating opportunities for a service to manifest itself on a
user's mobile phone without being too obtrusive: phone walking,
glancing, and logging on and off. The study also provided insight as to
places in the mall where people tend to gather and stop for some time
span: waiting rooms. Such places are appropriate for the placement of
server stations and public server displays.
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