Corporate Values And Ethics
(Management GURUS)
CORPORATE VALUES AND ETHICS CORPORATE VALUES ARE THE PRIORITIES AND STANDARDS OF THE COMPANY.ON THE OTHER HAND A COMPANY?S ETHICS ARE THE SET OF ITS MORAL PRINCIPLES.IN THIS ERA OF GROSS COMMERCIALSATION THESE PRINCIPLES AND STANDARDS DIFFERENTIATES ONE COMPAMY FROM THE OTHER. VALUES AND ETHICS CANNOT BE ENFORCED IN A COMPANY.THEY HAVE TO BE DEVELOPED.SUCH DEVELOPMENT IS DEPENDENT ON THE ATTITUDE AND INCLINATION OF THE EMPLOYEES. THERE ARE INSTANCES OF SEVERAL COMPANIES MAKING EXHORIBANT PROFITS WITHOUT ETHICS .BUT THEY DON?T SURVIVE IN THE LONG RUN.HENCE PROFIT MAKING CANNOT BE THE ONLY MOTIVE BEHIND A COMPANY.WHEN A COMPANY MANUFACTURES A PRODUCT OR MARKETS A SERVICE LOT OF FACTORS ARE TO BE TAKEN INTO€COUNT BESIDES MATERIAL BENEFITS.SOME OTHER ASPECTS TO BE CONSIDERED ARE SAFETY,VERSATILE BENEFITS,CONTRIBUTION TO THE ECONOMY ETC?.SUCH AN ANALYSIS IS POSSIBLE ONLY WHEN A CORPORATE ORGANISATION FOLLOWS A SOUND CODE OF ETHICS AND PRINCIPLES.IF THE PRODUCT IS INEVITABLE TO THE SOCIETY AND A LOSS TO THE COMPANY BUT STILL THE ORGANISATION CONTINUES ITS PRODUCTION IT IS SAID TO POSSES VALUES AND ETHICS. CORPORATE SCANDALS AND FRAUDS WOULD NOT FIND A PLACE IF VALUES AND ETHICS EXISTS.IN THE MODERN BUSINESS WORLD THE COMPETITION AMONG CORPORATES IS LIKE A ?RAT RACE FOR SUCCESS?.A CORPORATE ORGANISATION SHOULD SEE TO THAT THE VALUES AND ETHICS ARE BEING OBSERVED AT ANY COST.IF THAT IS DONE GOODWILL,PROFITS WILL AUTOMATICALLY FOLLOW. THE VALUES AND ETHICS IN A COMPANY SHOULD LAY ADEQUATE STRESS ON THE WELFARE OF EMPLOYEES, SHAREHOLDERS, SOCIETY AND THE GOVERNMENT. THERE SHOULD NOT BE ANY SORT OF COMPROMISE BETWEEN THE WELFARE OF ONE SET OF PEOPLE FOR THE OTHER.IF VALUES AND ETICS ARE THE LIFEBLOOD OF A COMPANT IT WILL RESULT IN CORPORATE GOVERNENCE.
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