Offensive Marketing In E-business: Winning Loyal Customers - Using Crm Potentials
(Anja Förster;Peter Kreuz)
Successful businesses recognise and use the full potential of marketing in e-business. It is not sufficient to just have a website and to regard marketing in e-business as a type of online brochure or an alternative sales route. The book introduces four key principles for the continuous market success: Attract - finding the right prospects, Convert - Convert prospects to profitable customers, Serve - serve and enthuse customers, Retain - make customer loyal. Proven approaches by sucessful companies, checklists, case studies and practical tipps from different industries faciliate the entry and the practical application.
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